Middle-market private equity firm Transom Capital Group has acquired iconic Seattle-based Gene Juarez Salons & Spas from Evergreen Pacific Partners.
WHO: Founded in 1971, Gene Juarez Salons & Spas is now comprised of 10 salon & spa locations. The company has set an industry benchmark for quality and service that has been recognized through: 2018 Salon of the Year (Salon Today); Salon of the Year (Modern Salon); Top Spa in the United States (InStyle Magazine), and multiple “Best Salon and Spa” awards by King 5, 425 Magazine, and Seattle Magazine.
Evergreen Pacific Partners’ typical investments include traditional buyouts, management-led buyouts, and growth capital investments. Evergreen Pacific Partners has $700 million of committed capital.
Transom Capital Group is a leading operations-focused private equity firm in the middle market with more than $500MM in assets under management. Transom is headquartered in Los Angeles, California, with an additional office in Seattle, Washington.
IN THEIR OWN WORDS: “We see an opportunity to build upon this iconic Seattle brand by investing in the physical locations, technology infrastructure, and most importantly, the people,” said Ty Schultz, Managing Partner at Transom Capital. “We’re very committed to working with employees, artists and therapists to fulfill the Gene Juarez brand promise of a consistent, authentic and quality experience that helps clients look, live and feel their best.”
“We truly believe we have a diamond asset in Gene Juarez Salons & Spas, and we can’t wait to partner with the team to further enhance the customer, artist and therapist experiences,” said James Oh, Partner at Transom Capital.
“We evaluated many potential partners, and the team at Transom fundamentally understood and believed in the brand and saw the significant potential to deepen our existing client and community connections and to further expand them,” said Scott Missad, Gene Juarez President and CEO. “We’re looking forward to setting and delivering on a new strategic plan for excellence across the organization and growth across the board.”
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